To engage, educate and entertain consumers, the time is now for startups to become storytellers.
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Learn how storytelling can drive your business forward
Establish your “core story” to establish a solid foundation
Get more insight into your customers’ needs and interests
The stories they like to hear, and where to tell them.
Get a better idea at the different kind of storytellers
Best practices, case studies and tools for a variety of channels
Great storytelling doesn't just happen. It's a skill and a strategy with amazing power when it's used effectively. This book provides startups with an approach to storytelling with intention and purpose.
Sometimes, I purchase multiple copies of a book I think will make a great gift for my team. “The Art of Story Telling” is one such book. Mark Evans offers a book so helpful, practical and grounded in relatable, real-life examples – it’s now our go-to guide for story-driven marketing.
In a world that where information and endless content overwhelm us daily, it is the power of story that allows us to cut through the noise. Mark’s book is a fantastic roadmap that details how to create and use story across mediums and platforms. Storytelling for Startups is essential reading for any company that wants to get noticed in a digital age.